A PR person's perspective about business journalism

Talking Biz News talks to Hope Heman, a vice president with the PR firm Edelman in New York :

" ... during the past two decades fewer journalists seem to be entering public relations as a second career, and fewer public relations firms are hiring practioners with a journalism background, and I believe this trend has had a major impact on the relationships. This is a loss. Former reporters are particularly good at counseling clients on strategies involving how to put their best foot forward when approaching the media; and reporters sometimes find themselves being pitched by junior public relations people who don't understand the needs and deadlines of the press."